State Street Global Advisors Strengthens Global SPDR Business with Product and Marketing Appointments

Tuesday, May 2, 2017 8:00 am EDT



Public Company Information:

"Our global SPDR ETF business has a strong track record of product innovation, having introduced the first US listed ETF more than two decades ago, and launched numerous ‘world firsts’ since"

BOSTON--(BUSINESS WIRE)--State Street Global Advisors (SSGA), the asset management business of State Street Corporation (NYSE: STT) today announced two new appointments: Noel Archard has been named head of global SPDR product, and Seth Morrison has been named head of global SPDR marketing. Both will be based in Boston. SSGA is a global leader in exchange traded funds, with $558 billion in ETF assets under management.1

“Our global SPDR ETF business has a strong track record of product innovation, having introduced the first US listed ETF more than two decades ago, and launched numerous ‘world firsts’ since,” said Rory Tobin, co-head of the global SPDR business. “As our business has expanded and matured, so too have the responsibilities of our product and marketing teams. Both Noel and Seth have strong track records of developing ETF products consistent with client and regulatory requirements. We are delighted to welcome them both to the team, and we look forward to their leadership as we evolve and grow our Global SPDR ETF business.”

In this newly created role, Archard will be responsible for product strategy, innovation, range and lifecycle management for the global SPDR ETF business. He will report in to Cyrus Taraporevala, head of the global institutional group, and Tobin. Archard brings a wealth of knowledge with more than 20 years’ experience in the global asset management industry. Most recently, he was country head of BlackRock in Canada tasked with growing the company across all business lines within this market. Prior to this, Archard held positions at Blackrock and Vanguard, helping to build and establish their ETF programs. He is a graduate of Northwestern University and a CFA Charterholder.

Also in a newly created role, Morrison will be responsible for all marketing activities across the SPDR business in North America, EMEA and APAC. He will report in to Nick Good, co-head of the global SPDR business, and Stephen Tisdalle, chief marketing officer of SSGA. “Both of these new roles demonstrate our commitment to expanding the reach and relevancy of SPDR value-added services and our broad range of ETF investment capabilities to institutional and intermediary clients,” said Good. Additionally Tisdalle commented, “Our ETF business is embracing innovative marketing programs that communicate our perspectives and insights to help investors make informed decisions about their portfolios.”

Morrison joins SSGA from Vanguard where he served as head of Flagship Business Development Group, the high net-worth sales group for their US Retail business. Prior to this, Seth was head of Vanguard’s International Marketing team. Previously, Seth spent more than 10 years at Franklin Templeton where he held multiple global executive roles in marketing and product distribution.

About SPDR Exchange Traded Funds

SPDR ETFs are a comprehensive family spanning an array of international and domestic asset classes. SPDR ETFs are managed by SSGA Funds Management, Inc., a registered investment adviser and wholly owned subsidiary of State Street Corporation. The funds provide investors with the flexibility to select investments that are precisely aligned to their investment strategy. Recognized as an industry pioneer, State Street created the first US listed ETF in 1993 and has remained on the forefront of responsible innovation, as evidenced by the introduction of many ground-breaking products, including first-to-market launches with gold, international real estate, international fixed income, and sector ETFs. For more information, visit

About State Street Global Advisors

For nearly four decades, State Street Global Advisors has been committed to helping financial professionals and those who rely on them achieve their investment objectives. We partner with institutions and financial professionals to help them reach their goals through a rigorous, research-driven process spanning both active and index disciplines. We take pride in working closely with our clients to develop precise investment strategies, including our pioneering family of SPDR ETFs. With trillions* in assets under management, our scale and global footprint provide access to markets and asset classes, and allow us to deliver expert insights and investment solutions.

State Street Global Advisors is the investment management arm of State Street Corporation.

*Assets under management were $2.56 trillion as of March 31, 2017. AUM reflects approx. $33.30 billion (as of 3/31/2017) with respect to which State Street Global Markets, LLC (SSGM) serves as marketing agent; SSGM and State Street Global Advisors are affiliated.

Important Information

Investing involves risk including the risk of loss of principal.

ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETFs net asset value.

Brokerage commissions and ETF expenses will reduce returns.

In general, ETFs can be expected to move up or down in value with the value of the applicable index. Although ETFs may be bought and sold on the exchange through any brokerage account, ETFs are not individually redeemable from the Fund. Investors may acquire ETFs and tender them for redemption through the Fund in Creation Unit Aggregations only, please see the prospectus for more details.

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1 As of 3/31/17


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