State Street Global Advisors Strengthens Marketing Team with Three Internal Executive Appointments

Friday, November 30, 2018 11:11 am EST



Public Company Information:

"We are fortunate at State Street Global Advisors to have deep bench strength in our marketing team"

BOSTON, LONDON and HONG KONG, November 30, 2018 - State Street Global Advisors, the asset management business of State Street Corporation (NYSE: STT), today announced the appointment of Jet Lali as chief digital officer, Sarah Estwick as head of North America SPDR marketing and Sarah Higgins as head of Europe, the Middle East and Africa (EMEA) & Asia Pacific (APAC) SPDR marketing, effective immediately. Lali will report to State Street Global Advisors’ chief marketing officer Stephen Tisdalle, while Estwick and Higgins will report to Global Head of SPDR marketing Seth Morrison. All appointments are internal promotions.

Jet Lali was most recently head of SPDR marketing for EMEA and APAC. He joined State Street Global Advisors from UBS where he was head of marketing in EMEA and digital marketing globally. Before joining UBS, Lali held leadership roles at BlackRock, JPMorgan and Barclays in marketing and technology. He also spent several years in management consulting for Alpha FMC where he established their digital practice.

Sarah Estwick was most recently head of SPDR digital marketing for EMEA and APAC. Prior to joining State Street Global Advisors in 2015, Estwick held marketing and business development roles at UK boutique asset manager, Sarasin & Partners. Prior to this, she spent six years at BlackRock (formerly BGI) in various marketing roles in both Sydney and London. She a member of the team that launched iShares ETFs to the Australian market, and in London she led the digital marketing efforts of BlackRock’s Intermediary business. 

Sarah Higgins joined State Street Global Advisors in July 2017 as head of public relations for SPDR ETFs in EMEA.  She spent more than a decade in the European marketing team at Russell Investments where she held a variety of roles including head of marketing EMEA and head of communications EMEA.  Sarah joined Russell from the European marketing team at Jefferies and began her career at financial communications agency, Finsbury, part of the WPP Group. 

“We are fortunate at State Street Global Advisors to have deep bench strength in our marketing team,” commented Seth Morrison global head of SPDR marketing. “Both Sarah Estwick and Sarah Higgins are seasoned leaders with decades of experience working in global asset management firms, and both have a keen understanding of the complex investment needs of our clients today. We are delighted to have them take on new, expanded roles in leading our ETF marketing teams globally.”

“Jet’s leadership credentials in helping to enable digital transformation are unparalleled,” added Stephen Tisdalle. “Building a best-in-class digital platform is key to our goal of transforming the way we engage clients and prospects with our investment insights, perspectives, and performance. Jet’s proven track record in this field will be invaluable, and we look forward to working together to execute our vision.”

About SPDR Exchange Traded Funds

SPDR ETFs are a comprehensive family spanning an array of international and domestic asset classes. SPDR ETFs are managed by SSGA Funds Management, Inc., a registered investment adviser and wholly owned subsidiary of State Street Corporation. The funds provide investors with the flexibility to select investments that are precisely aligned to their investment strategy. Recognized as an industry pioneer, State Street created the first US listed ETF in 1993 (SPDR S&P 500® – Ticker SPY) and has remained on the forefront of responsible innovation, as evidenced by the introduction of many ground-breaking products, including first-to-market launches with gold, international real estate, international fixed income, and sector ETFs. For more information, visit

About State Street Global Advisors

For four decades, State Street Global Advisors has served the world’s governments, institutions and financial advisors. With a rigorous, risk-aware approach built on research, analysis and market-tested experience, we build from a breadth of active and index strategies to create cost-effective solutions. As stewards, we help portfolio companies see that what is fair for people and sustainable for the planet can deliver long-term performance. And, as pioneers in index, ETF, and ESG investing, we are always inventing new ways to invest. As a result, we have become the world’s third largest asset manager with nearly US $2.81 trillion* under our care.

* This figure is presented as of September 30, 2018 and includes approximately $28 billion of assets with respect to SPDR products for which State Street Global Advisors Funds Distributors, LLC (SSGA FD) acts solely as the marketing agent. SSGA FD and State Street Global Advisors are affiliated.

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